Keywords are basically the words in your copy that match what people are searching. As you know, millions of searches are conducted each day on popular search engines by people all around the world.
Fortunately for you, most major search engines provide a way to glimpse into the web's query stream to discover the most popular search keywords or topics. These are just a few:
- Ask IQ: See top searches at Ask.
- Dogpile SearchSpy: Choose to see either a filtered or non-filtered sample of top, real-time search terms from this popular meta search service. Sister site MetaCrawler offers a similar MetaCrawler MetaSpy service.
- Google Trends: Allows you to tap into Google's database of searches, to determine what's popular. View the volume of queries over time, by city, regions, languages and so on. Compare multiple terms, as well. See our review: Google Trends: Peer Into Google's Database Of Searches.
- Google Zeitgeist: What people are searching for at Google and its associated specialty services in a variety of categories. There are versions for various countries, as well.
- Lycos 50: Long-standing service showing top searches at Lycos each week.
- Yahoo Buzz Index: Shows you what's hot and what's not in terms of search topics at Yahoo.
It is important to actually search a couple of these sites before even starting a new blog post or whatever copy you are planning on doing. That way you can ensure you are writing about something current and interesting in the minds of the majority of people.
DOING THIS COULD EVEN SUPPLY YOU WITH SOME INSPIRATION! YAY!
I also found this GREAT site http://www.seomoz.org which has some very helpful SEO resources you might want to check out as well.
This particular page is actually telling you where the search engines are "crawling" or searching for keywords the most, which is basically where you want to focus your keyword attention on.
http://www.seomoz.org/article/search-ranking-factors#on-page-keyword-specific-ranking-factors
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