What The Hell is Twitter?

What Twitter Does

Whether it’s breaking news, a local traffic jam, a deal at your favorite shop or a funny pick-me-up from a friend, Twitter keeps you informed with what matters most to you today and helps you discover what might matter to you most tomorrow.

The timely bits of information that spread through Twitter can help you make better choices and decisions and, should you so desire, creates a platform for you to influence what’s being talked about around the world.

Just remember, how you use Twitter is completely up to you. Follow hundreds of people. Follow a dozen. Post every hour. Post never. Search for your favorite topics and create lists. Or not. You are in control on Twitter.

Twitter for Businesses

Twitter is a simple tool that helps connect businesses more meaningfully with the right audience at the right time.

Businesses and organizations of all shapes and sizes are now able to stay connected to their customers. It can be used to quickly share information with people interested in your company, gather real-time market intelligence and feedback, and build relationships with customers, partners and other people who care about your business.

For real world tips and case studies from businesses that have effectively used Twitter to build their brand and connect more personally with their customers, check out Twitter 101 for Businesses, which is Twitter's guide to doing business on Twitter.