Traditional Copywriting vs. Internet Copywriting

Traditional copywriting and internet copywriting have a common goal. Both have the purpose of generating sales for a business. Because profits are involved,and online shopping is becoming increasingly popular, it is  crucial to put a lot of attention to copywriting for the internet. Even those however who already have well established online businesses don’t always do this. 

There are many reasons why online copywriting and SEO aren's a main priority for some business owners. One reason is that business owners think they can just run an internet business using the same offline tools. This is not completely true.  Sales writing for the internet in particular has to take SEO strategies into the equation and that's why I'm writing this blog for you! =)

Unfortunately, entrepreneurs online need to create and manage websites and web pages. Part of these tasks involves getting around some technical web specific approaches and methods to attract attention, which are not all taught in "business school." 

The traditional way of marketing used to involve using the phone, booking sales presentations and networking with contacts. You can still use these principles but effective online copywriting can actually already take care of much of what these offline techniques cover. Lucky for internet businesses, you have the potential to accomplish a lot with just the use of appropriately constructed web copies containing the right KEYWORDS. 

The requirement for keyword insertion is what makes web copywriting more difficult. Not only do you have the challenge of using language in just the right way to persuade clients to learn about or buy a product, you also have to insert keywords in such a way that seamlessly blends into the copy and makes sense!

Most marketing or copywriting professionals will have to incorporate traditional and internet copywriting skills into their position, a double wammy!