Copywriting is the art of writing sales and marketing related materials and is used in every major area of business. It is basically the communication between your business and the outside world.
I absolutely love this definition from google: Copywriting is writing content for Creative Executions.
The most important word in that sentence is CREATIVE. What most people do not realize is the fact that we live in a world where conformity overpowers the creative mind. We are brought up to listen to our teachers and parents and “follow the rules” the majority of our learning lives.
The most important word in that sentence is CREATIVE. What most people do not realize is the fact that we live in a world where conformity overpowers the creative mind. We are brought up to listen to our teachers and parents and “follow the rules” the majority of our learning lives.
Unfortunately with the mania that is the internet, conformity is not what is going to make you big money. Standing out in the mass internet crowd is what catches attention and gets people interested in what you have to say. Being creative, fresh and innovative are the words you must live by.
This blog will be creative, fresh and innovative in itself by offering short and simple tips as blog posts rather than long and confusing article type reading. We live in an age of ADD (Attention Deficit Disorder) where if you are not an expert on what you are reading and what you are reading is too complicated to understand, you are not going to have the patience to figure it out!
In my opinion (and I'm pretty sure some experts would agree with me) taking in information in small amounts is the best road to learning, understanding, and retaining what you read.
Posts
