4 Secrets To Improve Your Writing

College is a great place to learn because you are practicing practicing practicing your copywriting.  This same principle should be applied in the real world over the duration of your career as a professional copywriter.  Here are 4 secrets you MUST know to improve your writing and ensure you are benefiting from your hard work and time spent. 

1. Reference Others

All marketing experts need a references file. This is a file containing sales letters and convincing copywriting samples by others that you think are effective and persuasive. You should not plagiarize them but you should refer to them and include their ideas in your own copywriting. 

     2.  Practice Practice Practice

It is okay if your not seeing millions of dollars right away. Practice is the perfect way to improve your skills and find out which styles suit you best and make you the most money. 


     3.  Understand your product, and your audience

Before you start, you should get to know the people who are involved in creating your products and your potential customers. You need to know what they want so that you can improve your killer copywriting and your sales pitch efforts to convince them your product is something they NEED. 

     4.   Have others critique your work

When writing your first attempt at new copy, get someone else to take a look at it. You need to check if they get the "I want to buy this" look in their eyes. If they do, you are successful. You need to know where their feelings are so that you can persuade them to purchase your products. Emotional appeals are the essential for successful Internet marketing. You need to know what your customers' hopes, aspirations, fears, dreams and likes and dislikes are in order to motivate them to buy your product.

It's also very important to have multiple people from different expert backgrounds to view the same piece of copywriting.  That way you can get different points of views in order to ensure your copy is as motivating as possible!

Why You NEED Criticism!

When it comes to your personal work and writing style, you will automatically have some type of blindness. Since the words you are typing are coming straight from your head, it is hard to catch things that might not make sense or might sound funny, etc.

Look at something long enough and you’ll stop seeing it altogether. After a while, it will be almost impossible to identify how your copy can be improved.

It is critical that you have people who are familiar with sales copy and who have strong writing skills, look over and critique your work.  Like the old saying goes, two head are better than one, and you will find that working with others in a team atmosphere is when you will write your best work! Other people are great for inspiration and simply for bouncing ideas off of each other!