#1 Secret To Googling

Did you know that you can avoid sorting through thousands of pages of search results?

It’s easy and it's called:  Google Search Modifiers.

To find reports that are often meant to be hidden away, but Google still has found and indexed, simply add “filetype:pdf” to any search term. Looking for a Powerpoint presentation? Add “filetype:ppt” to any search term.

Example: Internet Marketing filetype:pdf

Basically, Google will return only pages that have PDFs or PowerPoint Presentations. Usually these files are easier to find rather than going through a bunch of commercial website pages. PDFs and PowerPoint Presentations are a great way to get a quick overview of a specific topic, and a way to discover great bullet points that you can rewrite and use in your copy! 

Bonus Secret: Even if you don’t own Microsoft PowerPoint software, you can download a free Windows PowerPoint viewer.


And for help finding definitions or synonyms, you can use the “define” query.

Example: Define: Internet Marketing 

What is Online Marketing and SEO?

Copywriting is the most important element for effective online marketing. With Search Engine Optimization in the picture and the need to be creative to catch people's attention, copywriting has now become both an art and a science that involves strategically writing words to promote a person, product, business, opinion, or idea.  You do this of course, with the intention of having the reader take action, like buying your product, commenting on your blog post, or changing their life decisions. 

SEO (search engine optimization) copywriting is the art of writing web page copy that is attractive to readers, but also ranks well for specific searching terms that people are using to find whatever you are writing about.  For example, if you were looking for a new restaurant to go to, you would probably go online and Google: “restaurants, providence RI” and then make your decision from the first couple of search results pages you get, right??  Do you ever search for something and look through all 2,385,000 results? Who has the time? Well the better your ranking the higher you will come up on the search engine's results pages. 

Well because of the overwhelming popularity of “googling it” search engines have now become more sophisticated, making good copy writing and SEO a crucial part of doing business. The great part about SEO is that the internet allows for already interested customers to find YOU.  Thus eliminating the need for smaller businesses to spend large amounts of money on advertising.  And saving money is a great thing!