When it comes to your personal work and writing style, you will automatically have some type of blindness. Since the words you are typing are coming straight from your head, it is hard to catch things that might not make sense or might sound funny, etc.
Look at something long enough and you’ll stop seeing it altogether. After a while, it will be almost impossible to identify how your copy can be improved.
It is critical that you have people who are familiar with sales copy and who have strong writing skills, look over and critique your work. Like the old saying goes, two head are better than one, and you will find that working with others in a team atmosphere is when you will write your best work! Other people are great for inspiration and simply for bouncing ideas off of each other!
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