Tip #1 - REMEMBER your target audience
One of the most important parts of copywriting is addressing your intended audience. This is true for absolutely every type of writing out there, without exception. Consider for example that you’re a writer specializing in culinary writing. No matter how good your writing is, it means nothing if the person who is reading it has no interest in what you are talking about.
Tip # 2 – Keep it Short and Sweet
The web is a fast-paced environment. Technology has increased the speed at which machines can present information, and as a result people expect to be able to process that information faster. With so much out there available so quickly, why would anyone linger on an article that takes too long to get to the point?
Write concisely, focusing on your topic and keeping the content to a targeted word count. Ensure that each section is no longer than necessary, to prevent boredom and disinterest.
Tip # 3 – Catchy Headlines
Attention spans are reducing even as our ability to process information increases. People want quick, catchy information and they want it now. Too late, they’ve moved on. A headline is a key point in catching someone’s attention. A good headline should convey just enough information to let them know what you are talking about, yet be vague enough to generate their interest to want to read further. Humorous headlines can be very effective, as can dramatic or ironic statements. Practice with headlines, and make them an essential part of your writing, rather than an accessory.
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