Common Copywriting Mistakes You Can Not Afford!

Remember in school when they taught you about KISS?

No, not HOW to kiss, the Keep It Simple Stupid "KISS." 

Well this is a lesson that can last a lifetime.  A common mistake some copywriters make is writing too fancy and complicated.  It is important to remember that only about 5% of Americans have a college education, and therefore might now have the same intellectual language skills that you do. This also means excluding word and industry-only "lingo."  Keeping your copy simple and straight to the point is KEY to success.


Here's another status quo phrase you might want to follow: "Less is More"

Yes, the more information you provide your reader the better right?  Well not if you are rambling on and on to the point where you lose your reader entirely.  Unfortunately we live in a time where people have VERY short attention spans.  You might even see yourself doing this, but when most people see ALOT of text on a topic they are not necessarily all that interested in to begin with, there's no chance they will even START reading your copy.  It is very important to only provide the necessary information that will grab your readers attention and keep them interested enough to want to look up more information on your topic.

This book is a great tool you might want to consider if you are starting out or find it a little bit harder not to repeat the same words over and over or to write in a more concise way that will attract your readers.  As a writer a thesaurus should be your bible!